Frontend Engineer

Frontend Engineer is a New York based company that operates a leading product sampling and digital promotions platform.’s platform intelligently matches large Fast Moving Consumer Good (“FMCG”) brands with’s own members, who are consumers that have provided with comprehensive personal data about themselves and their spending habits. In return for the data they provide,’s members receive free samples of products already available in-store or access to products ahead of their store release, while the FMCG brands receive detailed insights, product reviews and feedback and social media engagement, all of which assist in driving sales uplift.

Company Size and Health

PINCHme is building one of the largest and most profiled consumer databases in the US in a very efficient way, by giving away free product samples, in exchange for members’ first party data. As the effectiveness of traditional mass marketing (tv, radio, print) declines, companies increasingly turn to innovative, smart providers like PINCHme to gain valuable insights from users in their target markets. Many of PINCHme's clients are household names such as P&G, L’Oréal, Johnson & Johnson, Unilever, Nestle Purina, Kellogg’s and Kraft.

PINCHme’s office is located in Soho, NYC with a dynamic team of 35 young entrepreneurs and two playful dogs, Reggie and Gregory.

As a software engineer, you will be eligible to participate in the company's staff equity plan, and PINCHme is publicly traded so stock is liquid. PINCHme has been in business for six years and is profitable with $4.3 million in revenue.

The following are some highlights from PINCHme's FY2018 performance:

  • Members up 36% to 4.8 m
  • Sampling programs up 35% to 123
  • Data monetization revenue up 136% to USD 4.1m (AUD 5.7m)
  • Revenue up 18% to AUD 9.4m (AUD 13.0m)

PINCHme’s community growth is highly correlated to the volume of samples distributed on a monthly basis, creating a very strong network effect – more samples, more members, more members, more data, more data, more monetization. This is the reason why the company's immediate focus is not on profitability - they are intelligently trying to win the network effects race.

Open Position: Frontend Engineer

PINCHme is looking for a frontend engineer well-versed in modern website development, with at least 2 years of full-time experience. You should be highly proficient in Javascript, knowing at least one frontend framework really well. We use React, so either know it or be enthusiastic to learn it! Experience working full stack would be good; having shipped any open source contributions is great.

  • Design, develop and maintain our core operational systems utilizing clean, maintainable code.
  • Help to plan, oversee and implement new features within our product and systems.
  • Partner with product managers, designers and QA engineers to bring life to new features and products.
  • Utilize monitoring and logging to improve the quality and speed of our codebase.
  • Evangelize best practices within the engineering groups.
  • Help to develop our internal processes and tools as we move towards a fully automated CI/CD process.
  • Perform and participate in code reviews and “lunch and learns” to foster training and development across the team.
  • Provide mentorship and support to junior team members.

Job Requirements, and Benefits

We are looking for a reasonably experienced individual who is a lifelong learner and who's in touch with modern tech and excited about it. Compensation includes full medical, health and benefit plans. After 6 months of employment, this engineer will be invited to participate in the PINCHme Staff Equity Plan.

  • 2+ years of professional programming experience with a proven track record of successful projects.
  • Expert working knowledge of at least one frontend JavaScript framework.
  • Strong understanding of object-oriented programming best practices and design patterns.
  • Strong familiarity with data stores — we use MySQL, Redis, Memcached and Elasticsearch.
  • Significant experience building, scaling and supporting web applications both internal and consumer-facing.
  • Comfortable being productive independently while staying integrated with the larger engineering team.
  • Experience working with Git and GitHub (specifically working with pull requests).
  • Excellent written and verbal communication skills.

  • Experience working with an agile team.
  • Familiarity with React, Redux or GraphQL is a big positive.
  • Knowledge working with data pipelines (we use Amazon Kinesis) and data & BI platforms (we utilize TreasureData, Amazon Red Shift, Amazon Lambda and
  • Experience with service-oriented architectures.
  • Familiarity with AWS or Google Cloud Platform.
  • Experience doing DevOps work is a big plus (we prefer Ansible, Terraform and AWS but appreciate all experience!)

Summer Movie Night with the Team!

Interview Process

  1. Apply via this webpage.
  2. If your experience matches our requirements, we will conduct a brief recruiter screening.
  3. You will need to provide a strong coding sample or complete a short coding challenge instead.
  4. Onsite interview in SoHo.
  5. Job offer depending on qualifications.

Application Form