PINCHme.com is a New York based company that operates a leading product sampling and digital promotions platform. PINCHme.com’s platform intelligently matches large Fast Moving Consumer Good (“FMCG”) brands with PINCHme.com’s own members, who are consumers that have provided PINCHme.com with comprehensive personal data about themselves and their spending habits. In return for the data they provide, PINCHme.com’s members receive free samples of products already available in-store or access to products ahead of their store release, while the FMCG brands receive detailed insights, product reviews and feedback and social media engagement, all of which assist in driving sales uplift.
PINCHme is building one of the largest and most profiled consumer databases in the US in a very efficient way, by giving away free product samples, in exchange for members’ first party data. As the effectiveness of traditional mass marketing (tv, radio, print) declines, companies increasingly turn to innovative, smart providers like PINCHme to gain valuable insights from users in their target markets. Many of PINCHme's clients are household names such as P&G, L’Oréal, Johnson & Johnson, Unilever, Nestle Purina, Kellogg’s and Kraft.
PINCHme’s office is located in Soho, NYC with a dynamic team of 35 young entrepreneurs and two playful dogs, Reggie and Gregory.
As a software engineer, you will be eligible to participate in the company's staff equity plan, and PINCHme is publicly traded so stock is liquid. PINCHme has been in business for six years and is profitable with $4.3 million in revenue.
The following are some highlights from PINCHme's FY2018 performance:
PINCHme’s community growth is highly correlated to the volume of samples distributed on a monthly basis, creating a very strong network effect – more samples, more members, more members, more data, more data, more monetization. This is the reason why the company's immediate focus is not on profitability - they are intelligently trying to win the network effects race.