Product Manager

Product Manager is a New York based company that operates a leading product sampling and digital promotions platform.’s platform intelligently matches large Fast Moving Consumer Good (“FMCG”) brands with’s own members, who are consumers that have provided with comprehensive personal data about themselves and their spending habits. In return for the data they provide,’s members receive free samples of products already available in-store or access to products ahead of their store release, while the FMCG brands receive detailed insights, product reviews and feedback and social media engagement, all of which assist in driving sales uplift.

Company Size and Health

PINCHme is building one of the largest and most profiled consumer databases in the US in a very efficient way, by giving away free product samples, in exchange for members’ first party data. As the effectiveness of traditional mass marketing (tv, radio, print) declines, companies increasingly turn to innovative, smart providers like PINCHme to gain valuable insights from users in their target markets. Many of PINCHme's clients are household names such as P&G, L’Oréal, Johnson & Johnson, Unilever, Nestle Purina, Kellogg’s and Kraft.

PINCHme’s office is located in Soho, NYC with a dynamic team of 35 young entrepreneurs and two playful dogs, Reggie and Gregory.

As a software engineer, you will be eligible to participate in the company's staff equity plan, and PINCHme is publicly traded so stock is liquid. PINCHme has been in business for six years and is profitable with $4.3 million in revenue.

The following are some highlights from PINCHme's FY2018 performance:

  • Members up 36% to 4.8 m
  • Sampling programs up 35% to 123
  • Data monetization revenue up 136% to USD 4.1m (AUD 5.7m)
  • Revenue up 18% to AUD 9.4m (AUD 13.0m)

PINCHme’s community growth is highly correlated to the volume of samples distributed on a monthly basis, creating a very strong network effect – more samples, more members, more members, more data, more data, more monetization. This is the reason why the company's immediate focus is not on profitability - they are intelligently trying to win the network effects race.

Open Position: Product Manager

PINCHme is looking for a swiss-army-knife of a product manager: someone who can embrace the chaos and has an action bias. We need a technical, data-driven doer with an entrepreneurial spirit that embraces iterative development and can work beside a young, dynamic engineering team.

  • Iteratively improving the product through A/B testing using tools such as VWO
  • Writing product requirement documents that are informative and actionable
  • Owning PINCHme’s product roadmap and defining associated KPI’s
  • Collecting user self-report and behavioral data in the form of surveys, dashboards and session video data
  • Running PINCHme’s weekly product meeting to get buy-in from stakeholders
  • Writing user stories, epics and other tickets in Jira to insure timely delivery of roadmap milestones
  • Running and owning agile ceremonies including sprint planning, spring retrospective, demos and daily standup
  • Testing features and products in development to insure they meet requirements and to optimize the UI/UX
  • Defining QA integration test cases to find both server-side and client-side bugs or UX issues before release

Job Requirements, and Benefits

PINCHme is looking for a Product Manager well-versed in funnels and analytics. You should be highly proficient with funnels, analytics, and A/B testing best practices and have 2+ years of professional product management experience at a successful big company or a startup.

  • 2+ years of consumer-facing online business experience with a proven track record of successful projects.
  • Previous experience acting as a business analyst, product owner or product manager
  • Experience running scrum or agile teams and ceremonies
  • Previous experience building, managing or owning monitoring dashboards
  • Experience conducting user research (either through surveys or interviews)
  • Previous experience with A/B testing and optimization
  • SQL, MySQL, Presto, Hive or any other query language
  • Ability to read HTML, CSS and Javascript
  • Ability to read or learn to read Ruby or Python

Summer Movie Night with the Team!

Interview Process

  1. Apply via this webpage.
  2. If your experience matches our requirements, we will conduct a brief recruiter screening.
  3. Before the phone screening, you will need to visit and go through the onboarding experience. Make notes of what would you prioritize to add, test, or change. Also note why you would suggest these changes and what tools and software would you use.
  4. Onsite interview in SoHo.
  5. Job offer depending on qualifications.

Application Form