PINCHme.com Hiring VP of Engineering

PINCHme.com is a New York based company that operates a leading product sampling and digital promotions platform. PINCHme.com’s platform intelligently matches large Fast Moving Consumer Good (“FMCG”) brands with PINCHme.com’s own members, who are consumers that have provided PINCHme.com with comprehensive personal data about themselves and their spending habits. In return for the data they provide, PINCHme.com’s members receive free samples of products already available in-store or access to products ahead of their store release, while the FMCG brands receive detailed insights, product reviews and feedback and social media engagement, all of which assist in driving sales uplift.

Company Size and Health

The company's business model is innovative and produces true value. As the effectiveness of traditional mass marketing (tv, radio, print) declines, companies increasingly turn to innovative, smart providers like PINCHme to gain valuable insights from users in their target markets. PINCHme works with packaged goods companies and many of PINCHme's clients are household names such as as P&G, L’Oréal, Johnson & Johnson, Unilever, Nestle Purina, Kellogg’s and Kraft.

PINCHme’s office is located in Soho, NYC with a dynamic team of 35 young entrepreneurs and two playful dogs, Reggie and Gregory.

As the VP of Engineering, you will be eligible to participate in the company's staff equity plan, and PINCHme is publicly traded so its stock is liquid. The company is profitable and has $4.3 million in revenue. PINCHme has been in business for six years.

Open Position: VP of Engineering

PINCHme is looking for a seasoned tech leader to join its dynamic team of value-creating entrepreneurs. The candidate will be in charge of technical strategy planning, implementation, and deployment, as well as operational management of the dev team.


  • Establishing PINCHme’s technical vision and lead all aspects of the company’s technological planning and development
  • Contributing generally to PINCHme's overall strategic direction, development and future growth
  • In partnership with the CEO and VPP, identifying opportunities and risks for delivering the company’s services, including opportunities for innovation, and assessment of technical hurdles
  • In partnership with the CEO and VPP, setting strategic planning to achieve business goals by identifying and prioritizing development initiatives and setting timetables for the implementation of all web and mobile services
  • Participating as a member of the senior management team in establishing governance processes to ensure that objectives are achieved, risks are appropriately managed and resources are used responsibly
  • Collaborating with the appropriate departments, particularly marketing and operations, to assess and recommend technologies that improve efficiency
  • Establishing a governance process that meets government, partner, and company expectations for customer information privacy
  • Directing development and execution of an enterprise-wide information security plan for the company’s data and servers
  • Directing development and execution of an enterprise-wide disaster recovery and business continuity plan
  • Communicating the company’s technology strategy to investors, management, staff, partners, customers, and stakeholders


  • Leading by example through writing and pushing code that follows best practices
  • Selecting and implementing the company’s software development methodology
  • Establishing a specification conformance and testing regimen based on user stories and experience
  • Promulgating coding conventions and documentation standards
  • Managing company staff and/or outsourced vendors who will implement the application
  • Establishing and supervising the software development process, setting short-term objectives and assessing progress
  • Establishing and supervising a quality assurance process, including integration and system testing.
  • Selecting, deploying, and monitoring performance profiling tools and procedures
  • Reviewing and approving proposed development releases and manage the release process
  • Establishing and monitoring an analytics regime that measures site traffic and application usage relative to business goals


  • Providing leadership, mentoring and training to the dev team
  • Maintaining up-to-date knowledge of technology standards, industry trends, emerging technologies, and software development best practices
  • Defining and communicating company values and standards for developing systems or software within the company
  • Ensuring that technology standards and best practices are maintained across the organization
  • Sharing knowledge, mentoring, and educating the organization’s investors, management, staff, partners, customers, and stakeholders with regard to the company’s technological vision
  • Ensuring company technical problems are resolved in a timely and cost-effective manner
  • Annual budgeting for technology and software purchasing
  • Supervising recruitment, training, and retention of the engineering team
  • Establishing standards for performance review and monitoring

Job Requirements, Expectations, and Benefits

We are looking for an experienced individual with a track record having led the building or scaling of an engineering team. The compensation will be $175,000 to $225,000 plus full medical, health and benefit plans. After 12 months of employment, the VP of Engineering will be invited to participate in the PINCHme Staff Equity Plan.

  • 75% time coding across PINCHme applications
  • 25% time managing team growth and workflow
  • 10+ in a senior technology position
  • Previous experience as a Technology Lead
  • Solid technical background in related technologies (Ruby+Rails, JavaScript, AWS)
  • Technology leader in software engineering, operations/infrastructure and product
  • Experience working on high traffic transaction websites
  • You are passionate about process and Agile is second nature to you
  • Comfortable with embracing an MVP-first mindset for fast innovation
  • A background consisting of system design/development from business requirements analysis to day-to-day management
  • Solid understanding of project management principles
  • Experience building and leading a technology team
  • Experience working with internal and external teams (including vendors)
  • Business capable in supporting, defending and building your technical landscape
  • Interview Process

    1. Apply via this webpage.
    2. If your experience matches our requirements, we will conduct a brief recruiter screening.
    3. Further steps to be described thereafter

    Application Form

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